About the Artist

Who's a good boy?

Yooo, what’s up everyone. I’m AJ Voelpel, I'm the founder of Good Boy Originals. I’m also the only person who designs, shoots, frames, packs and ships every order. An argument could be made that I am, indeed, a very good boy.

GBO is deeply rooted in the people, places, culture and hospitality of New York, where I was born and raised. In fact, Good Boy started in 2017 as a creative outlet to showcase all the golf objects and matchbooks I collected growing up. Then I started gifting framed prints of these designs as thank-yous. Fast forward to today, and I've created more than 2,000 memorable pieces for clients all over the world.

A lot of the credit goes to my parents, who pretty much wrote the book on side hustling and taught me early on to make myself uniquely useful to the people around me. That mentality has stuck with me ever since.

It's also at the heart of Good Boy. I obsess over the details, put an unreasonable amount of thought and time into every piece, and try to make the finished product better than you expected it to be.

Seeing the response to the work, and knowing how much these pieces can mean to the people who receive them, is what makes every bit of that effort worth it.

- AJV