Who's a Good Boy?

Yooo what's up everyone, I'm AJ Voelpel, the founder of Good Boy Originals. I'm the one who transforms cool & meaningful objects into thoughtful, stunning and unique pieces of fine art. It all started out as a passion project in late 2017 but quickly grew into an amazing opportunity to create custom artwork for people all over the world.

The foundation/inspiration for GBO is deeply rooted in the people, places, culture and hospitality of New York, where I grew up. A lot of the credit goes to my parents, who instilled a pretty fierce work ethic and practically wrote the book on side hustling.

Exceeding expectations really is the name of the game and I'm grateful for the overwhelmingly positive feedback I receive. The immense precision and thought and time and effort that I put into every single piece is undoubtedly motivated by how much joy they brin.

The Process

I let the object(s) be the star and do my best to showcase it in a way that's not only visually stunning, but will evoke endless memories and conversations.

Concept & Fine Art Photography

All designs are completely collaborative with the client.

World-Class Fine Art Papers

I pride myself on using only the best archival rags, mainly from renowned producers Moab & Hahnemuhle.

Museum-Grade Matting, Glazing & Custom Framing

I do all the matting and framing for every piece that leaves the studio. I'm constantly learning & refining my techniques to create the best product.

Skratch TV Feature

The fine folks at Skratch TV (shoutout Sam & Zoe) spent a few days with me in March 2021 to profile exactly what it is that I do.

aj voelplel of good boy originals talks about how he started his art side hustle